RITUAL Laboratorium + Soda Fountain of Youth


Located at 221 S. Main Street in downtown Jacksonville-across the street from the luncheonette- visit our highly-curated all-organic collection of holistic skincare, make up and body care, along with over 20 varieties of homemade, organic custards, smoothies, cotton candy while you wait, and old time-y soda fountain treats for the kid in all of us!


Taking great inspiration from the popular soda fountains of the 1920′s, the Soda Fountain of Youth portion of the shop will draw you in with its bright colors and twenty-four flavors of ice cream. Take a seat at the old-fashioned bar and order from a wide variety of floats, malts, smoothies and much more.

-East Texas Weekend


“We wanted to offer something that was very lighthearted in today’s society, just something that was frivolous. Just ice cream and lipstick. That’s it.”


RITUAL is a slowing down, a turning within, a rebooting of the mind, body, and soul. Let us return to all the rituals that keep us healthy, sane, and enjoying life to the fullest.

At RITUAL, we research, source, and curate, every single detail with one thing in mind: raising your vibration at the cellular level. Your entire experience is designed to help you get your qi flowing, promote positive vibes, and help you to release toxins…so that you may emerge more rested and satiated, with a renewed sense of peace and well-being.

Whitney Graham

Owner + Curator of all things high vibe